Connected TV (CTV) advertising indeed represents a significant evolution in the realm of digital marketing, blending the widespread reach of traditional TV with the sophisticated targeting and interactivity of digital platforms. This transition mirrors the broader shift in consumer habits towards more digitally-focused media consumption, offering advertisers unprecedented opportunities to connect with their audiences in highly personalized ways.
The next big thing in programmatic.
By leveraging Gen-AI, we allow for creative assets to easily be resized and repurposed across multiple channels, including non-programatic platforms. We can seamlessly take creative assets and apply localization to them, to ultimately customize each asset for the geographic area that the ad should be targeted in. Through new audience engagement implementation, we can also see attribution for CTAs built into CTV ads.